SPIKLY - The new generation interactive communication agency is born!

The Spikly agency combines the creative and digital talent in a single and unique structure to give rise to a new generation digital agency.

Levallois-Perret, November 24, 2009 - Spikly, a new agency for digital communication consulting, responds to the wish of the Keyrus Group to support its customers in all aspects of their digital strategy, thus continuing its Marketing and Interactive Communication service offer.

"The launching of Spikly will make the Keyrus Group a major player in the digital domain. An organic development based on existing competencies and experiences within the Group, reinforced by the arrival of new talent, experts in consulting and digital communication. The creation of Spikly meets our customers’ needs to better develop their brands, reputation and Internet based offers by giving them better visibility and equipping them with specialised decision support tools to measure the performance of committed communication plans, with ROI being an important focus area", explains Eric Cohen, Chairman and CEO of the Keyrus group.

Spikly offers a unique and innovative combination of services which combines the search for new uses, creation and technology, thanks to a highly qualified team of experts in the departments of marketing and digital communication who were hired from among the best specialists of the Web market.

"The team we built comprises of specialists in each area of expertise of digital communication. It is associated with the technological expertise of our head office and gives rise to a new agency. The agency is capable, from a structural and competitive point of view, of offering a broad and innovative range of products and services to the customers of the Group", comments Gad Abitbol, Managing director of Spikly.

An organisation model that is flexible and on the quality of delivery

In addition to its own teams of experts, Spikly has built a backbone of the best existing Web competencies in order to bring together the most relevant know-how and adapt them better to the needs of companies.

The heart of the Spikly strategic offer is mainly the remarkable vision, work methodology and concept that the agency possesses: M.A.D. (Marketing Affinitaire Durable® can be found at www.madbyspikly.com). This marketing vision consists, in addition to the pre-eminence given to the message, of grouping offers by similarity and areas of interest in order to arrive at highly operational and target-oriented action plans, while involving Internet surfers as co-creators and for passing on information.

Since the consumers, especially Internet surfers, are often aware of communication techniques these days, the agency wishes to give preference to trust and transparency. This is done by defining new ways to promote brands that better reflect cultural and social changes as well as expectations that result from the crisis.

"Spikly is an agency that creates concepts for brands, for which it writes stories and creates content
(content, storytelling, etc.) by breathing life into them through the execution of various tools (Web sites, blogs, WebTV, mobile applications, etc.) and directed towards consumer benefit. Because it no longer deals with a brand that merely exists on the Internet, but to understand how to weave a lasting relation with its target", concludes Caroline Sizaret, Manager, Consulting at Spikly.

The result is a responsive and creative agency, in a human scale and with multi-disciplinary know-how that aims, by its powerful synergy of competences and experience and by the relevance of its interactive strategies, to become a marque in its market.

About Spikly

Spikly proposes a global offer ranging from Web strategy & marketing consultancy to implementation by designing interactive communications tools in all digital channels. It supports the brands in design, support for strategy and performance analysis of committed communication devices.

30 people – Agency positioned as “Pure Player”

• Consulting: Research and Strategy Planning, Media and e-Marketing
  
• Creation, content production
  
• Technologies & New Media (Mobile, TV, etc.)
  
• Hosting Services

Spikly, is an integrated entity of the Keyrus Group

For more information, log on to: www.spikly.com

About Keyrus

A major player in consulting and integration of Business Intelligence and e-Business solutions for Large Corporates and ERP/CRM solutions for the Mid Market segment, Keyrus currently employs close to 1300 employees in 10 countries and has been helping its clients optimise their performance by offering them a comprehensive range of services in the following fields:

• Business Intelligence - Performance Management
  
• E-Business – Performance Web
  
• Enterprise Management Solutions (ERP/CRM)

The Keyrus Group is listed in Euronext Paris (Compartment C/Small caps - ISIN Code: FR0004029411 – Reuters: KEYR.LN – Bloomberg: KEYP FP)

For more information, log on to: www.keyrus.fr

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