In this context, pharmaceutical laboratories are trying, as a priority, to meet three challenges:

• Strengthen their positions, via acquisitions which consolidate or extending their portfolio of products and patents.
• Accelerate development of new products and their marketing, by optimizing the stages of these processes.
• Strengthen the financial management of innovation and cost control throughout the value chain (sourcing, R&D, production, distribution).

Boosted by its CRO activity (Contract Research Organization) operating in Europe under the Keyrus Biopharma brand and employing almost 200 employees, the Keyrus group has been a partner in Research for the largest worldwide laboratories for more than 12 years. This business know-how associated with the historic expertise of Keyrus in consulting and technologies around Performance Management allowing Keyrus Group to globally support the pharmaceutical laboratories in a particularly relevant and opportune manner faced with the current major challenges in the sector.

EXPERTISE IN BUSINESS INTELLIGENCE ASSOCIATED WITH CLINICAL RESEARCH

Leading international player in consulting and integration of Performance Management solutions, Keyrus offers a unique solution in the area of Business Intelligence associated with the activities of Clinical Research of pharmaceutical laboratories.  

• • Pharmacovigilance Reporting (SAP BO)
  • Control and KPI of clinical trials (QlikView)
  • Data Management (Oracle clinical)
  • Randomization (IWRS)
  • Clinical Reporting (SAP BO)
  • Pharmaceuticals Marketing (Statistics, predictions and symbolic data)
  • Acceptance of outsourcing operations of support functions with TMA, TRA solutions (applications management, infrastructures, BPM, eClinical Cloud…) -  Service centre and development centre.

  RESEARCH PARTNER OF DRUG AND NUTRITION COMPANIES

  
  At the heart of innovation, the Keyrus Biopharma activity of the Group today is capitalizing on recognized know-how which guarantees the development of data from clinical trials carried out in the fields of pharmaceutical research, biotechnologies, nutritional products and medical devices.

  As a CRO (Contract Research Organization) Keyrus Biopharma has expertise covering all the phases of development from preclinical studies, phase I to IV clinical studies, to epidemiological surveys, whilst at the same time adhering to SOPs (Standard Operating Procedure) and the recommendations of the ICH GCP (International Conference on Harmonisation - Good Clinical Practices).

  • Project Feasibility and Management
  • Pharmacovigilance
  • Data Management
  • Biostatistics
  • Medical writing
  • Bioinformatics
  Visit
  
  
  e-Business & Web Performance Expertise
  • Digital Strategy Consulting (brand platform, web strategy…)
  • Putting in place e-Marketing levers : Webanalytics (Omniture, Xiti, Unica…), eReputation, Community Management…
  • Internet/Intranet sites and portals
  • e-Marketing strategy around Web2.0 technologies
  • Putting in place relational programs (CRM, multi-channel marketing…)
  • Managed and cloud hosting services